Discover the secrets to designing jewelry that takes the market by storm. From understanding trends to creating captivating concepts, this guide unveils the key steps to crafting best-selling pieces. How to jewelry design.
We will first define our target audience based on factors like age, gender, and location.
Understanding our target market will help us create designs that appeal to their specific tastes and needs.
In most cases, we select broad groups, such as Irish women aged 30-50
In general, we will research trends based on popular marketplaces, such as Amazon, Etsy, eBay, and more.
We divide the research into 2 steps, which are macro and micro.
It is trying to understand the big picture of trendy jewelry at a specific time.
This is an example of how we find it on Etsy.
Etsy Journal and popular keyword tools can give us rough ideas.
For Amazon and other marketplaces, we use different processes and tools.
Looking at specific keywords.
The good one usually has a high search volume and low competition, such as the example in the picture.
Before sketching, we calculate the volume of the jewelry (and) the gemstone's price.
If the price goes beyond our target audience's interest, we will reduce the size or change the gemstones.
After getting a concept for our collection, the design team will sketch pictures using their creativity.
Even though AI tools are gaining popularity, we still find that their skills are not able to completely replace humans now.
However, they can sometimes provide us with interesting ideas.
After getting a sketch, we will decide whether we will choose a wax craftsman or use a CAD maker.
The decision will be made based on the designs themselves.
Some designs are appropriate to make a mold by hand, but some should be made by CAD.
If you want to learn more about how we make a decision, you can read our mold-making article.
Designing best-selling jewelry requires a strategic approach that encompasses understanding the target audience, researching trends, managing budget constraints, and employing skilled craftsmanship.
By following these steps and integrating creativity with market awareness, designers can strive to create jewelry that captivates customers and achieves best-selling status.