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  • Home
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  • Our Production
    • Overview
      • Overview
    • Our Production
      • Jewelry Mold Making
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  • Blog
  • Home
  • About us
  • How to order
  • Contact us
  • Our Production
    • Overview
      • Overview
    • Our Production
      • Jewelry Mold Making
      • Jewelry Casting
      • Jewelry Design
      • Jewelry Stamping
      • Jewelry Filing
      • Jewelry QC
      • Jewelry Stone Setting
      • Jewelry Plating
      • Jewelry Handmade
      • Jewelry Polishing
  • Exclusive Design
  • Info&Resource
    • Info and Resource
      • Birthstones

        Birthstones

      • Necklace Length

        Necklace Length

      • Ring Size Chart

        Ring Size Chart

      • Puzzle Ring

        Puzzle Ring

  • Category
    • By category
      • Anklet
      • Brooch
      • Bracelet
      • Bead
      • Body jewelry
      • Bangle
      • Hook Earrings
      • Hoop Earrings
      • Stud Earrings
      • Gift
      • Choker
      • Locket
      • Necklace
      • Pendant
      • Ring
  • Collection
    • By Collection
      • New Arrivals
      • Angel & Wing
      • Animals
      • Bridal
      • Celtic
      • Children
      • Claddagh & Luckenbooth
      • Fairy
      • Fleur de lis
    • +
      • Flower of Life
      • Fruit
      • Flower and leaf
      • Gold Plated
      • Heart & Love
      • Horse
      • Infinity
      • Key
    • +
      • Mackintosh
      • Marcasite
      • For men
      • Music
      • Minimalist
      • Sea
      • Personalized & Initials
      • Peace
    • +
      • Winter (Christmas)
      • Shamrock and Clover
      • skull
      • Sports
      • Chakra &Om
      • Star , Moon& Sun
      • Travel Landmark in the world
      • Thistle
    • +
      • Two-tone(Brass & Silver)
      • Tree of life
      • Triskelion
      • Urn Locket
      • Viking
      • Vintage & Antique
      • Words and message
      • Zodiac
  • Blog
:: Our Production:: Jewelry Design

How to Design Best-selling Jewelry 

Discover the secrets to designing jewelry that takes the market by storm. From understanding trends to creating captivating concepts, this guide unveils the key steps to crafting best-selling pieces. How to jewelry design. 

how can we design well-sold jewelry

#1 Identify the target audience

We will first define our target audience based on factors like age, gender, and location.

Understanding our target market will help us create designs that appeal to their specific tastes and needs.

In most cases, we select broad groups, such as Irish women aged 30-50

#2 Research insight information about jewelry trends 

In general, we will research trends based on popular marketplaces, such as Amazon, Etsy, eBay, and more.

We divide the research into 2 steps, which are macro and micro.

Macro research

It is trying to understand the big picture of trendy jewelry at a specific time.

This is an example of how we find it on Etsy.

Etsy Journal and popular keyword tools can give us rough ideas.

For Amazon and other marketplaces, we use different processes and tools. 

.

Etsy mega trend

.

Etsy news

.

Micro research

Looking at specific keywords.

The good one usually has a high search volume and low competition, such as the example in the picture.  

.

Specific keywords etsy

 

#3 Check budget

Before sketching, we calculate the volume of the jewelry (and) the gemstone's price.

If the price goes beyond our target audience's interest, we will reduce the size or change the gemstones. 

#4 Hand sketching 

After getting a concept for our collection, the design team will sketch pictures using their creativity.

Even though AI tools are gaining popularity, we still find that their skills are not able to completely replace humans now.

However, they can sometimes provide us with interesting ideas.   

hand sketching jewelry 1 

#5 CAD or Hand-Wax 

After getting a sketch, we will decide whether we will choose a wax craftsman or use a CAD maker.

The decision will be made based on the designs themselves.

Some designs are appropriate to make a mold by hand, but some should be made by CAD.

If you want to learn more about how we make a decision, you can read our mold-making article.  

Conclusion

Designing best-selling jewelry requires a strategic approach that encompasses understanding the target audience, researching trends, managing budget constraints, and employing skilled craftsmanship.

By following these steps and integrating creativity with market awareness, designers can strive to create jewelry that captivates customers and achieves best-selling status.


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Info and Resource

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Our Production

  • Silver jewelry factory Thailand | Primarose
  • how to make a mold for silver casting - Primarose
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Our Production

  • Overview
  • Jewelry Mold Making for Casting
  • Jewelry Casting
  • Jewelry Stamping
  • Jewelry Filing Workforce
  • Jewelry Polishing and Finishing
  • Jewelry QC and Packaging

Info and Resource

  • Necklace Length Guide
  • RING SIZE CHART
  • Puzzle Ring
  • Birthstones

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